BETTY CROCKER -
NO BLOW CANDLE
To celebrate Betty Crocker's 100th birthday this year, we created the “No Blow Candle by Betty Crocker’’, a new Covid-friendly candle prototype designed out of the UK to save the birthday cake ritual. The Betty Crocker No Blow Candle is a sound-activated, interactive LED candle that listens to your expressions of joy and celebrations during birthdays and reacts with lighting. So instead of blowing out your candles, you clap all you can to make it light up — and then make your wish!
Awards:
Creative Circle Award 2022: Advertising & Digital Advertising — Creative Use of Technology
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Ideation
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Art Direction