IKEA - CIRKULÂR

Together with IKEA we launched CIRKULÄR, a circular exchange that benefits customers and the planet, too. People were asked to sell their used IKEA furniture back to the brand, which received 155,000 pieces of furniture from around the world in the run up to Black Friday. 

Awards:

Cannes Lions 2022:
Gold, Direct, Market Disruption
Silver, Direct, Retail
Shortlist, Brand Experience & Activation, Retail Promotion
Shortlist, Brand Experience & Activation, Customer Acquisition
Shortlist, Brand Experience & Activation, Integrated Brand Experience
Shortlist, Creative Commerce, Retail
Shortlit, Creative Commerce Channels, Sustainable Commerce

The One Show 2022:
Bronze, Public Relations, Events & Experiential
Merit, Integrated, Integrated Branding Campaign
Shortlist, Creative Effectiveness, Consumer/Brand

Creative Circle Award 2022:
Silver, Events
Shortlist, Promo and Activations
Shortlist, Integrated Campaigns
Shortlist, Art Direction, 2022

D&AD 2022:
Shortlist, Digital, Integrated
Shortlist, Digital, User Participation

Lovie Awards 2022:
Silver, Advertising – Sustainability & Enviroment
People’s Lovie Award, Advertising – Sustainability & Enviroment

Danish Digital Award 2022:
Silver, The Greater Good
Shortlist, Branded Content
Shortlist, The big idea

At Accenture Song

Services
Concept 
Idea
Art Direction